Marketing Communications by Stephan Dahl, Lynne Eagle, Barbara Czarnecka
Marketing Communications

Stephan Dahl, Lynne Eagle, Barbara Czarnecka

Marketing Communications

Stephan Dahl, Lynne Eagle, Barbara Czarnecka

420 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communica...

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