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The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies by Paul Wiefels
The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
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Paul Wiefels

The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies

Paul Wiefels

352 pages • first pub 2002 (editions)

nonfiction business informative medium-paced
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The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado by Paul Wiefels

The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

Paul Wiefels

352 pages • first pub 2002 (editions)

nonfiction business informative medium-paced