MKTG -TEXT CANADIAN by Carl McDaniel, Marc Boivin, Charles Lamb, Joe Hair, David Gaudet, Janice Shearer

406 pages missing pub info (view editions)

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MKTG 4CE provides Introduction to Marketing students with an interactive and engaging learning experience. The growth of this text over the last 10 years has been shaped by not only reviews from instructors teaching the course, but also focus grou...

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