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255 pages • first pub 2011 (editions)
ISBN/UID: 9781584234456
Format: Hardcover
Language: English
Publisher: Gingko Press
Publication date: 01 November 2011
Description
Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players ...
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255 pages • first pub 2011 (editions)
ISBN/UID: 9781584234456
Format: Hardcover
Language: English
Publisher: Gingko Press
Publication date: 01 November 2011
Description
Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players ...