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200 pages • missing pub info (view editions)
ISBN/UID: 9780691175379
Format: Hardcover
Language: English
Publisher: Princeton University Press
Edition Pub Date: 29 August 2017
Description
For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley prov...
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200 pages • missing pub info (view editions)
ISBN/UID: 9780691175379
Format: Hardcover
Language: English
Publisher: Princeton University Press
Edition Pub Date: 29 August 2017
Description
For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley prov...