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238 pages • first pub 2006 (editions)
ISBN/UID: 9781905211210
Format: Not specified
Language: English
Publisher: Hyperion
Publication date: 06 July 2006
Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tast...
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Content Warnings
238 pages • first pub 2006 (editions)
ISBN/UID: 9781905211210
Format: Not specified
Language: English
Publisher: Hyperion
Publication date: 06 July 2006
Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tast...
Community Reviews
Content Warnings