UnMarketing: Stop Marketing. Start Engaging by Scott Stratten, Scott Stratten, Alison Kramer

UnMarketing: Stop Marketing. Start Engaging

Scott Stratten, Scott Stratten, Alison Kramer

272 pages first pub 2010 (editions)

nonfiction business funny informative lighthearted slow-paced
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If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right ...

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