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Naming Rights: Legacy Gifts and Corporate Money by Terry Burton

Naming Rights: Legacy Gifts and Corporate Money

Terry Burton

233 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns,...

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