Manager's Guide to Excellence in Public Relations and Communication Management by David M. Dozier, Larissa A. Grunig, James E. Grunig
Manager's Guide to Excellence in Public Relations and Communication Management
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David M. Dozier, Larissa A. Grunig, James E. Grunig
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Manager's Guide to Excellence in Public Relations and Communication Management

David M. Dozier, Larissa A. Grunig, James E. Grunig

270 pages • first pub 1995 (editions)

informative medium-paced
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Description

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication manage...

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