Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin by David Taylor, David Taylor

Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin

David Taylor, David Taylor

missing page info Add in missing page information • first pub 2007 (view editions)

informative lighthearted medium-paced
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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get dee...

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