The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years by Kamini Banga, Vijay Mahajan

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Kamini Banga, Vijay Mahajan

224 pages • missing pub info (editions)

nonfiction business informative lighthearted medium-paced
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Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisi...

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