How to Think Like the World's Greatest New Media Moguls by Marcia Layton Turner

How to Think Like the World's Greatest New Media Moguls

Marcia Layton Turner

216 pages first pub 2001 (editions)

medium-paced
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Description

Noted journalist Dale Buss explores the winning business strategies behind today’s most exciting, outrageous and successful new media projects and personalities. From TheStreet.com’s James Cramer to Michael Robertson of MP3.com, from Craig Kanaric...

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