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Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are by Aaron M. Glazer, Zoe Fraade-Blanar

Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Aaron M. Glazer, Zoe Fraade-Blanar with Josh Bloomberg (Narrator)

missing duration info Add in missing duration information • first pub 2017 (editions)

nonfiction business informative slow-paced
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Description

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups?direct, real-time access to ...

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