Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds by David Taylor
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds
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David Taylor
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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

David Taylor

missing page info Add in missing page information • first pub 2004 (editions)

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Description

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extend...

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