Marketing Research Kit for Dummies by Michael I. Hyman
Marketing Research Kit for Dummies

Michael I. Hyman

Marketing Research Kit for Dummies

For Dummies

Michael I. Hyman

416 pages first pub 2010 (editions)

nonfiction business economics informative medium-paced
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The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your pu...

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