The End of Fashion: How Marketing Changed the Clothing Business Forever by Teri Agins

The End of Fashion: How Marketing Changed the Clothing Business Forever

Teri Agins

352 pages first pub 1999 (editions)

nonfiction business history informative slow-paced
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The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designi...

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