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176 pages • missing pub info (editions)
ISBN/UID: 9780749443801
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 01 July 2005
Description
The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective...
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176 pages • missing pub info (editions)
ISBN/UID: 9780749443801
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 01 July 2005
Description
The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective...