Effective Media Relations: How to Get Results by David W. Wragg, Michael Bland, Alison Theaker

Effective Media Relations: How to Get Results

PR in Practice

David W. Wragg, Michael Bland, Alison Theaker

176 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective...

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