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The Reinvention of Marketing by Deborah Malone

The Reinvention of Marketing

Deborah Malone

180 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning ...

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