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304 pages • missing pub info (view editions)
ISBN/UID: 9781138139763
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 27 April 2016
Description
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, an...
Community Reviews
Content Warnings
304 pages • missing pub info (view editions)
ISBN/UID: 9781138139763
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 27 April 2016
Description
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, an...
Community Reviews
Content Warnings