Harold Burson on Public Relations: The Business of Persuasion by Harold Burson

Harold Burson on Public Relations: The Business of Persuasion

Harold Burson

missing page info Add in missing page information first pub 2017 (editions)

nonfiction business informative reflective medium-paced
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Description

Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry. Harold Burson, described by PR Week as "the [20th] century's most influential PR figure," is perhaps the most recognized nam...

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