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204 pages • first pub 2008 (view editions)
ISBN/UID: 9780321544230
Format: Paperback
Language: English
Publisher: New Riders Publishing
Edition Pub Date: Not specified
Description
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These...
Community Reviews
Content Warnings
204 pages • first pub 2008 (view editions)
ISBN/UID: 9780321544230
Format: Paperback
Language: English
Publisher: New Riders Publishing
Edition Pub Date: Not specified
Description
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These...
Community Reviews
Content Warnings