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184 pages • missing pub info (view editions)
ISBN/UID: 9780789029652
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 21 May 2007
Description
Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances...
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184 pages • missing pub info (view editions)
ISBN/UID: 9780789029652
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 21 May 2007
Description
Learn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances...