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220 pages • missing pub info (editions)
ISBN/UID: 9781614488705
Format: Hardcover
Language: English
Publisher: Morgan James Publishing
Publication date: 15 July 2014
Description
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad unde...
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220 pages • missing pub info (editions)
ISBN/UID: 9781614488705
Format: Hardcover
Language: English
Publisher: Morgan James Publishing
Publication date: 15 July 2014
Description
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad unde...