Why engineers need to grow a long tail: A primer on using new media to inform the public and to create the next generation of innovative engineers by Bill Hammack

Why engineers need to grow a long tail: A primer on using new media to inform the public and to create the next generation of innovative engineers

Bill Hammack

64 pages • missing pub info (editions)

nonfiction art technology informative medium-paced
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Description

Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think ab...

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