Talking to Humans: Success starts with understanding your customers by Tom Fishburne, Frank Rimalovski, Giff Constable

Talking to Humans: Success starts with understanding your customers

Tom Fishburne, Frank Rimalovski, Giff Constable

89 pages • first pub 2014 (editions)

nonfiction business design informative medium-paced
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With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and...

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