Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral by Ben Smith

Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral

Ben Smith

352 pages • first pub 2023 (view editions)

nonfiction business technology informative medium-paced
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Description

The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and Buzzfeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale helped release the dark forces ...

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