Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland

384 pages • first pub 2019 (editions)

nonfiction business economics psychology funny informative reflective medium-paced
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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his ...

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