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160 pages • first pub 1993 (view editions)
ISBN/UID: 9780887306662
Format: Paperback
Language: English
Publisher: HarperBusiness
Edition Pub Date: 27 April 1994
Description
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave t...
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Content Warnings
160 pages • first pub 1993 (view editions)
ISBN/UID: 9780887306662
Format: Paperback
Language: English
Publisher: HarperBusiness
Edition Pub Date: 27 April 1994
Description
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave t...
Community Reviews
Content Warnings