Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers by Matt Carmichael

Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

Matt Carmichael

240 pages • first pub 2013 (view editions)

business informative reflective medium-paced
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Description

Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they...

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