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![Advertising and Promotion: An Integrated Marketing Communications Perspective [with Premium Content Card] by George E. Belch](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
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George E. Belch
missing page info • first pub 1997 (editions)
ISBN/UID: 9780073255965
Format: Hardcover
Language: English
Publisher: McGraw-Hill/Irwin
Publication date: Not specified
Description
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyo...
Community Reviews
Content Warnings
—
George E. Belch
missing page info • first pub 1997 (editions)
ISBN/UID: 9780073255965
Format: Hardcover
Language: English
Publisher: McGraw-Hill/Irwin
Publication date: Not specified
Description
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyo...
Community Reviews
Content Warnings