The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do by Clotaire Rapaille

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

Clotaire Rapaille

213 pages • first pub 2006 (editions)

nonfiction business psychology sociology informative reflective medium-paced
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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for t...

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