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Selling the Business Location: Place Marketing in the Context of the Rhine-Main Region by Christiane Mohr

Selling the Business Location: Place Marketing in the Context of the Rhine-Main Region

Christiane Mohr

82 pages missing pub info (editions)

nonfiction business economics
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In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations ...

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