Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing by Danny Brown, Sam Fiorella

Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing

Danny Brown, Sam Fiorella

240 pages • first pub 2013 (editions)

nonfiction business challenging informative reflective medium-paced
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Description

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the wisdom of crowds. Social media gives consumers 24x7 access to the attitudes and...

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