Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture by Leo Bogart

Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture

Leo Bogart

336 pages • missing pub info (editions)

nonfiction sociology medium-paced
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Description

For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive "buzz" of publicity. Young adults buy a disproportionate share of movie theater admissions, popular ...

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