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384 pages • first pub 2006 (editions)
ISBN/UID: 9781118958087
Format: Paperback
Language: English
Publisher: For Dummies
Publication date: 31 December 2014
Description
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a su...
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384 pages • first pub 2006 (editions)
ISBN/UID: 9781118958087
Format: Paperback
Language: English
Publisher: For Dummies
Publication date: 31 December 2014
Description
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a su...