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198 pages • missing pub info (view editions)
ISBN/UID: 9781440873201
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 07 January 2020
Description
Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enabl...
Community Reviews
Content Warnings
198 pages • missing pub info (view editions)
ISBN/UID: 9781440873201
Format: Hardcover
Language: English
Publisher: Praeger
Edition Pub Date: 07 January 2020
Description
Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enabl...
Community Reviews
Content Warnings