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310 pages • missing pub info (view editions)
ISBN/UID: 9780470027516
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 12 May 2006
Description
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the...
Community Reviews
Content Warnings
310 pages • missing pub info (view editions)
ISBN/UID: 9780470027516
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 12 May 2006
Description
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the...
Community Reviews
Content Warnings