Brandsimple: How the Best Brands Keep It Simple and Succeed by Allen P. Adamson

Brandsimple: How the Best Brands Keep It Simple and Succeed

Allen P. Adamson

230 pages first pub 2006 (view editions)

nonfiction business design informative slow-paced
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Description

In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top bran...

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