Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by Colin Strong

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Colin Strong

224 pages • first pub 2014 (editions)

nonfiction business informative medium-paced
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Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations n...

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