The Routledge Companion to Global Strategy by

The Routledge Companion to Global Strategy

Routledge Media and Cultural Studies Companions

608 pages missing pub info (editions)

nonfiction computer science history sociology informative medium-paced
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The globalization of world markets has fundamentally affected firm strategy, making the implementation of global strategies a new imperative. To answer this, research has boomed in global strategy, increasing in quantity and quality. This timely...

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