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The 4 A's of Marketing: Creating Value for Customer, Company and Society by Jagdish Sheth, Rajendra Sisodia

The 4 A's of Marketing: Creating Value for Customer, Company and Society

Jagdish Sheth, Rajendra Sisodia

224 pages • hardcover

nonfiction business economics informative medium-paced
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The 4 A's of Marketing: Creating Value for Customer, Company and Society by Jagdish Sheth, Rajendra Sisodia

The 4 A's of Marketing: Creating Value for Customer, Company and Society

Jagdish Sheth, Rajendra Sisodia

210 pages • paperback

nonfiction business economics informative medium-paced