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22 Immutable Laws of Branding. Abridged. by Laura Ries, Al Ries

22 Immutable Laws of Branding. Abridged.

Laura Ries, Al Ries

272 pages first pub 1998 (view editions)

nonfiction business informative medium-paced
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Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is,...

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