The Psychology of Design: Creating Consumer Appeal by Diann Brei, Rajeev Batra, Colleen Seifert

The Psychology of Design: Creating Consumer Appeal

Diann Brei, Rajeev Batra, Colleen Seifert

354 pages • first pub 2015 (editions)

design psychology informative medium-paced
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Description

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdiscipl...

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