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143 pages • first pub 2002 (view editions)
ISBN/UID: 9781605098104
Format: Paperback
Language: English
Publisher: Berrett-Koehler Publishers
Edition Pub Date: 03 January 2011
Description
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you ...
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143 pages • first pub 2002 (view editions)
ISBN/UID: 9781605098104
Format: Paperback
Language: English
Publisher: Berrett-Koehler Publishers
Edition Pub Date: 03 January 2011
Description
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you ...