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308 pages • missing pub info (view editions)
ISBN/UID: 9780071342537
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 05 February 1999
Description
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant ...
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308 pages • missing pub info (view editions)
ISBN/UID: 9780071342537
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 05 February 1999
Description
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant ...
Community Reviews
Content Warnings