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The Politics of Marketing the Labour Party by Dominic Wring

The Politics of Marketing the Labour Party

Dominic Wring

240 pages first pub 2005 (editions)

informative reflective medium-paced
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Description

The Labour Party has been using marketing longer than is commonly realized. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before t...

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