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740 pages • missing pub info (view editions)
ISBN/UID: 9780750620222
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 15 November 1994
Description
This third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in c...
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740 pages • missing pub info (view editions)
ISBN/UID: 9780750620222
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 15 November 1994
Description
This third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in c...