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Focus Group Practice by Claudia Puchta, Jonathan Potter

Focus Group Practice

Claudia Puchta, Jonathan Potter

184 pages missing pub info (editions)

nonfiction sociology informative medium-paced
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Description

Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example...

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