Into--And Out Of--The Gap: A Cautionary Account of an American Retailer by Louis E. V. Nevaer

Into--And Out Of--The Gap: A Cautionary Account of an American Retailer

Louis E. V. Nevaer

256 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of...

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