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770 pages • missing pub info (view editions)
ISBN/UID: 9781138971387
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 26 November 2015
Description
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how ...
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770 pages • missing pub info (view editions)
ISBN/UID: 9781138971387
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 26 November 2015
Description
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how ...